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'PLAY mr' needs a fresh and contemporary logo
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This customer received 262 logo designs from 77 designers. They chose this logo design from ArtTank as the winning design.
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A$360
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262 designs
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77 designers
Logo Design Brief
Our aim is simple - to help companies understand their customers better.
'play mr' (mr stands for market research) is a progressive market research agency committed to continued improvement/evolution. We specialise in consumer and shopper market research and use technology to bring our research to life. We are not corporate, but we are knowledgeable about research, talk plain English, are easy to work with, and ultimately aim to ‘wow’ our clients. We do not write complicated 200 page reports, but instead will try and bring that particular story to life, perhaps through visualisation, or a compelling video report...we live in today's world.
Our branding should convey contemporary/modern, bold, uncomplicated/simplicity. The brand is friendly/approachable. Our communication style will be conversational. The colour palate should be simple and contemporary. See an attached logo example which to me portrays simple and contemporary. The following website is an example of what may final website may look something like: http://theleadingedge.com/
We work with FMCG Manufacturers, Retailers, Banks/Insurance providers, Telco’s/Utility companies, Airlines/Automotive, local councils, and directly with PR and Media Agencies.
Feel free to experiment with upercase/lowercase characters, but we will also have a tagline which will be: progressive research
Updates
Hi everyone, i have changed the tagline to 'progressive research'. I have also given an example logo in the brief to convey my impression of simple and contemporary, and an example website which i think will largely resemble my own when created. Thanks
Added Sunday, May 05, 2013
Actually i have attached 3 examples. Whilst these are all words only with no images, i am still potentially interested in including a simple graphic if it works.
Added Sunday, May 05, 2013
Hi everyone. just to let you know that i would prefer just one colour is included in the logo - that is: R255, G204, B0. Black, white and shades of grey can also be used (bur not all needed). I think the tirck is getting the font right...simple, contemporary, approachable and intriging. Thanks
Added Friday, May 10, 2013
Hi. Please note that I am removing the 'MR' from the design so please do not include it in future designs. Thanks
Added Saturday, May 11, 2013
Target Market(s)
Managers within large corporates...such as Nestle, Coca Cola etc.
Industry/Entity Type
Market Research
Logo Text
'PLAY MR' or 'play mr' or 'PLAYmr' etc etc
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
