• A$470

• 89 designs

• 31 designers

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Logo Design Brief

Requirements:
• Logo of new business called Southern Interventional Respiratory
• Logo to be produced in black and white as well as colour
• Brand guidelines for logo reproduction
• Hi-Res pdf files and full editable files.

Context: What is the background and the competitive landscape?
• There are 3 doctors that are specialists in all respiratory care working in the public hospital. The 3 specialists are also skilled in interventional procedures. Currently the public hospital resources are stretched and therefore there is a long waiting list for patient care. To overcome this challenge the 3 doctors will be opening their own private practice to help with the stretched resources within the hospital.
• This practice is accessible to all patients giving patients quick appointments and effective treatment and the best service possible.
• The practice will have excellent service and the most up to date treatment methods.
• There is no competition as the service that will be offered will be currently unique compared and is only offered in the public hospital.
• The interventional procedures are very helpful in patients with cancer and to aid in diagnosis and ongoing management

Objective: What is the business objective?
• To provide the best respiratory care in the world. Offering the best service and most up to date technology of care

Response: How do you want the patients to feel as a result of this initiative?
Cared for by trusted highly qualified doctors and their team.

Target Market(s)

Target Market:
• Anyone that has respiratory issues.
• Patients with lung cancer requiring further diagnosis or management.
• As part of the team 3 of the doctors are multi-lingual offering- English, Cantonese, Mandarin and Greek.

Proposition: What is the SINGLE most important message you want to shine through?

Caring, empathetic doctors to improve patient’s quality of life

Industry/Entity Type

Medical

Logo Text

would like to see logo with and without business name: Southern Interventional Respiratory

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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