• US$160

• 224 designs

• 77 designers

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Logo Design Brief

Required logomark for a global lifestlye/sportswear/fitness apparel brand called ACTIVATE.

(PLEASE SEE ATTACHED IMAGES FOR ADDITIONAL DESIGN DIRECDTION)

Please provide unique icons that could depict the brand. I DO NOT want to see only logos using the letters AV.

The new product line is functional, premium performance apparel comparable to that of Lululemon's quality/fit and Nike's top end product. Our immediate market is business to business sales (B2B) to fitness professionals and athletic trainers requiring performance and lifestyle clothing.

We are looking to make a bold statement with our branding. CLEAN and SIMPLE. We are not a yoga brand and do not want a feminine styling as many of the recent fitness/yoga brands have presented. Our brand needs to be relevant for men and women, as well as transcend across athletic and lifestyle.

The brand name is Activate and can include the words Sportswear, Technical Goods, Clothing, or something of your suggestion. The name was spawned from the mantra: "Activate your Life". No matter what it is that you do in sport/activity, get out and do it. Our culture is that of a motivated, healthy, traveling, and active lifestyle which will be portrayed through continued branding. Our goal is to inspire an active lifestyle among everyone we reach.

Target Market(s)

Global market, (B2B), Men & Women, Fitness professionals, sports teams, daily wearers of active clothing

Industry/Entity Type

Clothing

Logo Text

ACTIVATE or ACTIVATE Sportswear or ACTIVATE Technical Goods

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• LOGOMARK + text.

Nice to have

• Inspiration/mood board, or a description of the design to understand the process/story behind the logo.

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Files

Download all files - 3.0 MB