New property development and letting company needs a great logo to stand out from the competition

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This customer received 335 logo designs from 97 designers. They chose this logo design from Mario as the winning design.
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Logo Design Brief
We are a new property development and letting company based in Peterborough UK called Vanguard Property. We will be sourcing property in the Peterborough area suitable for conversion into multiple room lets, a typical property will have 5-7 rooms with shared kitchen, bathroom and lounge facilities. We would like the design to represent a professional organisation and communicate our key values of creative, honest and expert.
Updates
Project Deadline Extended
Reason: Deadline extended to allow further designs and design iterations to be submitted and evaluated. Many thanks
Added Wednesday, July 29, 2015
Target Market(s)
Fellow property developers / Property vendors / working people who need to rent a room
Industry/Entity Type
It Company
Logo Text
Vanguard (main text) Property (sub text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- None - I would like to see the creative ideas
Nice to have
- none
Should not have
- No shields or castles please...