T-shirt Design for Brazilian Jiu-Jitsu Practitioners
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This customer received 29 t-shirt designs from 18 designers. They chose this t-shirt design from Taho Design as the winning design.
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T-shirt Design Brief
I need a shirt design for eleven shirts. These shirts will need to be numbered, one through ten, with the eleventh shirt not being numbered.
These t-shirts are for a special ten-person group of Brazilian Jiu-Jitsu practitioners, and one for their instructor. It will have to include our logo and motto. It may also include our mascot, our team name, and Brazilian Jiu-Jitsu in some fashion.
Updates
Project Deadline Extended
Reason: I'd like to give the current applicants time to finish the suggested revisions. In exchange for their continued effort, I will commit to making my project 'non-refundable.'
Added Sunday, May 19, 2013
Target Market(s)
Eleven males aged 25-35 that have dedicated their lives to the study, practice, and perfection of Brazilian Jiu-Jitsu.
Industry/Entity Type
Fashion
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must have our logo (an uploaded file).
It must have our motto, "One Team. One Family. One Legacy."
There must be a relatively prominent spot on the shirt where the number of the shirt can be displayed.
Here are some examples of the kind of apparel generated by my affiliation, which we obviously can NOT just lift wholesale:
http://www.graciehumaitastore.com/apps/store/?cat=521
Nice to have
- It would be nice to see the "Gracie Humaitá Austin" traditional logo and our "Legacy Logo" hybridized in some fashion. If you decide to hybridize the logo, the words "Gracie Humaitá Austin" would have to be replaced with "Gracie Legacy."
There are a few other things I'd be interested in seeing somehow incorporated into our shirt design, optional things:
Our mascot, the phoenix (the mythical bird)
Brazilian Jiu-Jitsu, or one of its many thematic elements
The Letters "OG."
I'm not sure whether any of these things can be successfully accomplished, but I leave such decisions to minds more creative and capable in graphic design than my own.
Should not have
- "Gracie Humaitá Austin" and "Gracie Legacy" CANNOT both appear on the t-shirt. I leave it up to the designer to choose one or the other. I've included both logos, only one of which you may choose.
I don't want a shirt that's too busy, or anything along the vein of the kind of shirts put out by either "Affliction" or "Tapout." In addition to sending the wrong kind of message to the general public, they also happen to be hideous. I don't want anything perceived as 'hyper-masculine.' Nor do I want the practice of Brazilian Jiu-Jitsu to be conflated with Mixed Martial Arts (MMA).
Here are some examples of what to avoid:
http://www.afflictionclothing.com/affliction-mens-tops-short-sleeve-tees/l/101
http://shop.tapout.com/men/index.php?v=men
Again, we can NOT bear too strong a resemblance to this shirt:
http://www.graciehumaitastore.com/p/3701/0/521/Gracie-Humaita-Competition-T-shirt/