National Doo Wop Cover Band in need of new logo

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This customer received 48 logo designs from 20 designers. They chose this logo design from MemoCo as the winning design.

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Logo Design Brief

We are launching a national tour for an up and coming Doo Wop cover band featuring the original Chicago cast members of "Jersey Boys". The band is called Under the Streetlamp and has already performed across the country and is in preparation for a taping of a live concert which will air on PBS. Under the Streetlamp performs hits from the 50's and 60's and is tailored after the likes of Frankie Valli and the Four Seasons.

The band members range in age from 25 - 32 and are quickly becoming popular with a younger generation, so the logo has to have the right balance of classic 50's / 60's style infused with a modern look.

If a streetlamp was incorporated into the title of the band, that would be great. This logo would be used on all promotional materials including the DVD of the performance and audio CD which will both be sold in big box music stores across the nation later this fall, so the logo has to have instant recognition. We are already signed with a major talent agency in LA and are already on track to become as big as acts such as Celtic Women, Riverdance and Mannheim Steamroller.

For more information on the band, visit www.underthestreetlamp.com

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Updates

Project Deadline Extended
Reason: Our band members and producers are currently out of town and will be unavailable to review the designs until early next week. Please continue to submit your designs and we will make our decision prior to the deadline next Thursday. Thank you for your patience and all the great designs so far!
Added Wednesday, July 27, 2011

Project Deadline Extended
Reason: Still deciding on a final design, please be patient. Thank you to everyone who has posted, wish we could use them all!
Added Thursday, August 04, 2011

Hey Everyone,


Thank you for all your submissions.  After reviewing all the designs, there were a couple things that we wanted to explore:

1.) Silhouettes of the guys instead of the picture
2.) More modern looking streetlamps
3.) Possibly not using a streetlamp picture as part of the wording

We are extending the deadline for another week to see what you guys come up with.  Thank you for your patience! 
 

Added Monday, August 08, 2011

Project Deadline Extended
Added Monday, August 08, 2011

Project Deadline Extended
Added Tuesday, August 16, 2011

Project Deadline Extended
Added Tuesday, August 23, 2011

Project Deadline Extended
Added Tuesday, August 30, 2011

Target Market(s)

20 - 70 year old music lovers

Industry/Entity Type

Audio

Logo Text

Under the Streetlamp


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

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Bold
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Personable
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Economical
Upmarket

Files
Download all files - 0.3 MB
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Payments
1st place
US$200
Total
US$200

Project Deadline
06 Sep 2011 07:40:46 UTC
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