• C$375

• 65 designs

• 18 designers

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Packaging Design Brief

We are planning to launch 2 new beers in a "Signature Series" line extension for the Charles-Henri craft beer line. The beer will need to use the same brand name and logo, but have a completely different packaging. The bottle will be 750 ml (picture of bottle attached) and have a different shape than the current bottle that contains 500 ml.

Target Market(s)

High-End Wealthy Customers. Mostly males.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• High end "classy" design. This beer will be the most expensive beer in the store. It will be as expensive as wine. It needs to look expensive, elegant and formal.
• It needs to use the same logo as the current line-up.

Nice to have

• We will have 2 flavours. "Belgium Quadrupel" and "Baltic Porter"
• It needs to integrate the "Signature Series" information on the front label and have the potential to add other flavours in the future.

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Files

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