• US$200

• 70 designs

• 32 designers

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Logo Design Brief

A logo is needed for a business called Ogden Adventure Center. We own the domain name OgdenAdventureCenter.com and after the logo is designed we will solicit design of mobile-friendly and SEO-friendly websites.
For the past 7 years we have been offering via ferrata climbing, operating under the name Mount Ogden Via Ferrata (you can get a feel by going to www.MountOgdenViaFerrata.com or facebook.com/MountOgdenViaFerrata) but we are changing the name to Ogden Adventure Center because we are planning in the future to roll out more in-house activities like kayaking, stand-up paddleboarding, guided hiking, guided mountain biking, guided backcountry skiing, canyoneering, zip lining, and rock climbing. We may also act as a booking agent for other adrenaline activities near Ogden, Utah, USA like scenic helicopter tours and skydiving.
The logo will initially be used on business cards, uniforms and online, but may in the future be used as signage on a brick-and-mortar store in Ogden.

Target Market(s)

The primary target market is the adventure tourist that flies into Salt Lake International Airport to start a winter ski trip at nearby resorts (Snowbird, Deer Valley, Park City, Snowbasin) or summer driving tour of nearby National Parks (Yellowstone, Grand Teton, Zion, Bryce Canyon, Arches, Canyonland, Grand Canyon)
While the adventure tourist that spends the money to fly in to the Salt Lake Airport (30 minutes drive south of Ogden) is most likely to have the money to spend $100 per person for a half-day memorable scenic and/or adrenaline experience, there are also over 2 million residents that live within a one hour drive of Ogden. The secondary target market is the local Utah resident that has sufficient income for a premier experience for their family or group of friends, or who wants to show the best that Utah has to offer to guests or business associates from elsewhere.

We like to emphasize safety, fun, and unforgettable experiences, in that order.

Industry/Entity Type

Store

Logo Text

Ogden Adventure Center

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should use colors that appeal to environmentally-conscious outdoor-oriented people. Some of those people dress in brightly-colored spandex, while others dress in earth tones, but none will be offended by rich, vibrant colors in a logo or web design.
• Please provide a variation of the logo that works in black and white (for example, as a single-color logo embroidered on an employee uniform polo shirt)

Nice to have

• I'd like the logo to be simple and clean. Easy to read. I'm not set on this, but I'd like to see some choices that incorporate a simple gothic arch (= pointed arch). I'll sketch a rough idea and include it in the 'upload files' section.

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Files