• €120

• 29 designs

• 18 designers

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Logo Design Brief

We are looking for a new, updated, version of our existing logo.

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About us and what the new logo should signal:
We are an e-commerce company that sells broad range of products; mobile accessories, fashion items, jewelry, Home & Garden, Toys and kids clothes etc.

Our customers are based in Sweden and we ship their orders directly to their mail box from our warehouse in China, where we are based.

To our customers we want to be:
Most importantly: "The Swedish webshop in China" where its always "easy, fun and safe" to shop.
Secondarily: The place where you can also save a few bucks and get a broad range of inventory to choose from thanks to the products are shipped directly from China.
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The customers that are familiar with our old logo should be able to recognize us when seeing our new logo even if its out of context. We believe this, for example, means that the new logo should be in similar colors as the old one (see attached file). But at the same time we are open to quite bold suggestions.

... During internal brainstorming around our new logo many ideas have been around doing something "fun" with the letters G and/or B in our name...
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Since we are an online business we see it as important that customers that see or glimpse our logo immediately know where to find us so our URL should be the main and clear element in the logo.
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Their should be no more that three colors in the logo and it should be able to be printed in Black and White.
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We have attached our old logo including the font used. This is for reference only and you are totally to free use or ignore the material as you please when coming up with your suggestion.

Target Market(s)

Mid and low end consumers in Sweden.

Industry/Entity Type

It Company

Logo Text

GadgetBay.com

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - The URL needs to be the focus.
• - Communicate who we are; a Swedish e-commerce site based out of China where its always easy, fun and safe to shop.
• - Recognizable for old customers used to our old logo.
• - Work in Black & White print.

Nice to have

• - A fun element; maybe through shaping the G in a "smiling" way.
• - No more than three colors.
• - Same or similar colors as old logo.
• - Something unique with the letter(s) G and perhaps also B.
• - Communicate our secondary USP: place for bargains with a large and broad inventory.

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Files