• £280

• 35 designs

• 11 designers

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Packaging Design Brief

We need help designing a Gin Bottle label for our new Super Premium Gin; "Silver Spear." Our new Distillery, Smyth & O'Reilly, Artisan Irish Distillers is based in the Historic Ballydarton House in County Carlow, Ireland.
This gin will be produced in small artisan batches and each bottle individually signed, dated and batch numbered. This must be allowed for somewhere on the label, either front or back.

Our Label needs to be both Elegant, Serious, Upmarket and Personable.
It may also be a see through label letting people see through to the back label.

It needs to incorporate Our Silver Spear. (See attached images and supporting Documentation.) Also, the front and back labels will be going on a "Kendo Spirit" Bottle, from Saver Glass in a 70cl Size. (Link to Tech Spec with Dimensions. http://www.saverglass.com/en/kendo-spirit-70-cl-gpi-white)

Colours will include, Silver and Black. We are open to the addition of other colours but we want to make sure the label still looks premium. We are also open to embossing and also to wrap around inside back printed labels also.

The back will also incorporate a bar code and possibly a QR code. These can be placed within key shapes for stylization ie: a bottle or Glass. It will also have a few lines of who we are and a summary product description

Our Price Point is circa €50 per 70CL bottle. Thus a Super Premium expensive Gin.

Target Market(s)

We have detailed our "ideal" customer profile.
25-42 years old.
60% Female / 40% male.
High Disposable Income Bracket
Lives in Cities or the Suburbs.
Into higher cost Sports like, Horse Polo, Skiing, Surfing, Hunting etc

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The colours silver and black.
• A premium look and feel.
• The Silver Spear incorporated into the design.
• Space for signing, dating and batch number.
• Size of the bottle and alcohol percentage.

Nice to have

• Classy modern design.
• stylised bar code.
• Space for descriptive text on the back.

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Files

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