Fantasy Football (AFL) Website Logo Design

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This customer received 23 logo designs from 9 designers. They chose this logo design from romzcap as the winning design.

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Logo Design Brief

I need a logo for a new website that is dedicated to Fantasy Football in Australia. A key point to consider is that it is based on the AFL, Australian Rules Football, NOT any other code of Football.

The title of the site is THE HALF FORWARD FLANK.
The literal meaning of the title refers to a position on the field in an AFL game.

The site will be all about helping people with picking their fantasy football teams (who to select and who to drop), as well as providing information and news about the current happenings in the AFL.

I am open to absolutely any sort of design, whether it be fun and bright, or serious and business like. At this stage I am unsure which path the site will take so I'm open to receiving some very contrasting designs. The main point is that it must exude professionalism.
An important thing to note is that I will be using this logo as the website's Twitter account's profile picture. Twitter will play a huge part in this site (maybe after an initial design is selected I will ask the designer to created an anagram version reading HFF to be used as a smaller image).

Something very specific to Australian Rules Football will be greatly appreciated too (eg. it might include an image of a football or an AFL field), but of course this is not essential.

Target Market(s)

AFL fantasy geeks, young and old

Industry/Entity Type

Business

Logo Text

The Half Forward Flank


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
1st place
A$200
Total
A$200

Project Deadline
10 May 2013 08:36:01 UTC
Language