• US$2050

• 869 designs

• 200 designers

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Logo Design Brief

Who are we?
Our group name is “OlaPhi “. Under this group, we will be launching a bundle of websites, e.g. www.AyaPhi.com, www.FundiPhi.com, www.DigiPhi.com,,, etc.
The main feature of our group websites is that they are “interconnected”. That is, they all work as one group despite offering different services.

What are we looking for?
We are looking for an identity and not just a logo. All the other logos should be built on basic elements. Those elements are coming from the Mother website: OlaPhi.

What those basic building components could be?
You can be creative about that. Obviously “O” and “ϕ” can be basic components. You can use any basic components, but there should be a message behind the components.

What is our Message?
Our message is summarized in these following keywords:
- Connected – Interconnected – All together - One group.

Examples? (Read Attached brief for concept examples)
Please try to be creative and have your own concepts. Don't stick to what I have attached as examples. Another example.
http://www.behance.net/gallery/DR-Identity/8238031
http://www.behance.net/gallery/ASC-Identity/7550689

What do we need?
I want a general identity with building blocks that would indicate "Connected". In the future designs, show what are your building blocks, example:
"line" + "Circle" = Whatever shape

How will use these shapes to construct our identity?
You don't have to stick what I have provided. Actually, try to be as creative as much as possible.


Thanks

Target Market(s)

OlaPhi is the umbrella website which is reflected to the other marketplaces it contains.

Read the brief attached for more details

Industry/Entity Type

Building

Logo Text

Everything and perfection

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Circle meaning everything and Phi meaning golden ratio and perfection.
  Try to come up with a concept with your design. There should be a general identity behind the design. Building blocks, combinations, or a story. Concepts that might inspire you:
  
  http://www.behance.net/gallery/Logo-selection-2012/8140457
  http://www.behance.net/gallery/Negative-space-animal-masterpieces/8380403
  http://www.behance.net/gallery/nilla/4830057
  http://www.behance.net/gallery/minke/7133409
  http://www.behance.net/gallery/Glu/1077879

Nice to have

• Use the word OlaPhi in the design where "P" can be replaced by the symbol "Phi". Also, you have to realize that we will have different marketplaces. OlaPhi is the mother website where Ola means Everything symbolized by the letter "O".
  
  AyaPhi is one of the children and somehow it should inherit from the mother website. OlaPhi second child is FundiPhi. The fixed component is always "Phi" and should be easily used later own to create logos for the children websites.
  

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Files

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