Upmarket boutique hotel needs a minimalistic formal word mark logo
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This customer received 108 logo designs from 32 designers. They chose this logo design from DicéArt as the winning design.
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Logo Design Brief
We need a new upmarket, minimal, formal logo for a new hotel project. The working name for the hotel is "SAINT FRANKLIN" and will follow the inspired texts below. Ideally I would like a clean, formal, almost British look to the branding (see Warden's Lodge font used by Smythson in the UK). Above the text included in the files below, I would like a clean and simple wreath design centre above.
Target Market(s)
premium, upmarket, clean, formal, traditional
Industry/Entity Type
Hotel
Logo Text
SAINT FRANKLIN in a stylized classical font with a simple wreath above
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- main focus is the monogram symbol above the text that can be used both with the SAINT FRANKLIN lettering, and also as a standalone mark. A stylized wreath design in a solid black, white or gold. I WANT FONT SIMILAR OR IDENTICAL to the first two SAINT FRANKLIN images.
Nice to have
- Ideally would like one logo on a white or light cream background, and one set on black, but with a clean and simple wreath above and the font included in the SAINT FRANKLIN images
Should not have
- No colours, simple and clean. classic wreath or leaves over the SAINT FRANKLIN word mark. NO LETTERS IN LOGO ABOVE TEXT