Logo for Groundworks civil engineering Company

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This customer received 32 logo designs from 15 designers. They chose this logo design from Thelionstudio as the winning design.
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Substruct Group ltd
The new company will undertake groundworks for its clients. We are looking to change the image of the sector from scruffy workers and tatty boots to a corporate, professional image.
Jobs would typically include;
Underpinning properties with subsidence
Creating basements to properties that don't have them
Building roads - drainage
Building treatment plants
trenching for ground source heat pumps
House and building foundations
Car parks
'sub struct' the name was built of two parts, 'Sub' below ground and 'struct' short for structure.
Remember - blue chip, large group, professional memorable without being able to read the company name. A CLEAR BRAND IMAGE.
Colour palette flexible.
Target Market(s)
home builders, architects, surveyors
Industry/Entity Type
It Company
Logo Text
Substruct Group Ltd
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a logo and the text