Creative Agency Needs New Identity :)

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Logo Design Brief

Hi

We're looking for a new logo for our creative design agency, specialising in print and digital media.

We are a creative design agency based in Lichfield, Staffordshire. England, established in 2002, Our full name is Straightforward Solutions Ltd but we refer to ourselves as just ‘Straightforward’.

As our name suggests, we take a straightforward approach to our work because we believe that the greatest ideas are often the simplest.

Other reasons why we like to be synonymous with our name:
straightforward: uncomplicated …..and easy to do or understand / easy to work with
straightforward: honest and frank
straight: talking / forward: thinking, facing.
straight: (english perception/terminology) reliable. forward (english perception/terminology) onward so as to make progress.

The logo need to contain the word 'Straightforward' possibly with one of the following strap lines:

A. Straightforward
Creative Design & Marketing Made Straightforward

B. Straightforward
Creative Design Agency

C. Making it…
Straightforward

D. Straightforward
…Your story told.


We would also like it to contain an abstract shape or symbol rather than something easily recognisable like an icon – maybe this could show direction or energy?

The Logo should be well balanced and be able to be replicated at small sizes eg. mobile devices, print etc.

The logo will be primarily used white out on a photographic background or out of a single colour, we're open to any suggestion of colour with the exception of orange.

Attached are some samples of logo we like – Above all it should be simple and straightforward.

Thanks for looking and good luck!

Industry/Entity Type

Design Agency

Logo Text

Straightforward


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Straightforward should be one word and not be split with any spacing.
  • However, as it's a long word it can be split visually by colour or font weight
Should not have
  • No orange please

Files
PDF
SFS Tuesday, 07 July 2015 14:51:19
Wednesday, July 8, 2015
Payments
1st place
£240
Total
£240

Project Deadline
22 Jul 2015 19:27:41 UTC
Language

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