New company logo for FleetSafe Limited

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This customer received 55 logo designs from 14 designers. They chose this logo design from Thelionstudio as the winning design.
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FleetSafe Limited brings together HGV in-cab technology with a network of transport industry professionals to create a "safety net(work)" responding to such events as road traffic accidents, DVSA inspections and potential hijack situations; FleetSafe protects the driver, vehicle and load by providing scene of incident access to a professional network of lawyers, repairers, recovery agents and claims handlers.
The logo should reflect the themes of "safety on the road" and "networks and connectivity" without limiting the product to HGV fleets. Colour and simplicity are important factors as the logo will be displayed on dirty lorries!
Target Market(s)
Hauliers and insurance companies
Industry/Entity Type
Industry
Logo Text
FleetSafe
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colour, reflect connectivity and networking
Nice to have
- The idea of safety and safety nets
Should not have
- Too much going on!