Innovative Kitchen Designer Needs a Company Logo

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This customer received 72 logo designs from 21 designers. They chose this logo design from el. as the winning design.
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Logo Design Brief
Update, I am considering changing my company name to Living Kitchens LLC. Any updates to logos are welcome!
I need a logo for my kitchen design firm, Tanner Designs LLC. I am based in the South SF Bay Area (Santa Clara County). Most of my clients prefer a more contemporary style but are more traditional than they realize! My designs are highly functional, innovative, smart and beautiful, I like to say "functional beauty". I want my logo to be simple and convey quality, trust, function, beauty, even glamor! I like more natural colors with maybe a bright accent. A little info on my services: I measure the space, review clients needs, draw full plans, (floor plans, elevations, details etc), sell the cabinetry, counter tops, fixtures, window treatments etc. I work with my client's contractor to install per the design plans.
Target Market(s)
Home owners remodeling their kitchens
Industry/Entity Type
It Company
Logo Text
Tanner Designs LLC or Living Kitchens LLC
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- simple beautiful logo