Industrial pressure equipment specialists need logo

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This customer received 58 logo designs from 23 designers. They chose this logo design from SlimSmille as the winning design.
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K.J. BEER is a pressure equipment specialist that works in the Resources and Utilities sectors. It has a focus on the technical design of industrial scale pressure equipment such as boilers, heat exchangers, gas storage tanks, high pressure pipe lines.
It also verifies the designs of other companies so they can be checked off for manufacturing.
We need a logo that reflects the engineering design side of the business whilst also projecting a modern image.
Ideally we want a logo that is congruent with our parent company www.svt.com.au. The logo should not contain any very small text because it will be used on promotional items. Colour preference for a Royal Blue hue.
Target Market(s)
30-50 year old engineers in the Resources sector
Industry/Entity Type
Industrial
Logo Text
K.J. BEER
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A small image of a boiler or heat exchanger (perhaps in a 'sketched' style) is highly desirable, but not absolutely essential.
Any image should give the audience an idea of what industry we are in.
Should not have
- Very small text