• A$160

• 86 designs

• 27 designers

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Logo Design Brief

Whoosh is a personal training and fitness product referral business. Until recently the business has existed purely as a private collective, so little is known about it outside a select group of fitness professionals. Whoosh is preparing to launch to the general public and is keen to do so with a new visual identity. The logo and colour scheme will be utilised on all mediums, particularly: website, social media, outdoor promotional signage, personal trainers uniforms and importantly a new smart phone app (which may need a unique application of the new logo but will need to look and feel like a seamless extension of the overall logo). The name of the brand originates from the dictionary interpretation of the customer promise of Whoosh as a business -- it is 'quick'. The speed and ease of delivery of Whoosh service and products is key to our success.

Target Market(s)

25-39 year old fitness conscious people

Industry/Entity Type

Fitness

Logo Text

Whoosh

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• At least one bright colour that can be the basis of our overall branding theme, maximum of two.
• Effective in mono when full color applications of the logo are not available.

Nice to have

• Thought given to how the logo could be reinvented for use on a smartphone app, without materially changing the look and feel.

Should not have

• Anything that makes it look like a gust of wind, speeding train, etc.
• Also should NOT have "Whoosh Fitness" which is the business name, the trading name and brand is purely "Whoosh"