Eastern Render Supplies

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This customer received 150 logo designs from 26 designers. They chose this logo design from YorKT as the winning design.
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Logo Design Brief
We need a logo for existing company. Upgrading advertising and web page and need updated modern look.
We supply render products (Applied Wall Finishes) to trade man so need a design that can go on promotion T-shirt and tradesmen will be comfortable wearing.
Family based business that is growing annully and looking to further development client base.
Many years of industry knowledge combined with friendly approachable staff make our business the ideal one stop retail outlet for render supplies and accessories.
Current Logo is over 5 years old and need modernizing and looking
something more professional and crisp. We often use the letter
ERS or ER ( Eastern Render) as an abbreviation of the company name and very open to this was used in the design concept.
Updates
Project Deadline Extended
Added Wednesday, July 13, 2011
Need to add that logo also need to work on Large front retail factory window. We face out onto large freeway and logo need to be easily identifiable by passing traffic.
Added Thursday, July 14, 2011
Project Deadline Extended
Reason: Sorry will be out of office, so will not be able to finalise until monday.
Added Thursday, July 21, 2011
Target Market(s)
Building Trademen - age group 20 - 40
Industry/Entity Type
Advertising
Logo Text
Eastern Render Supplies
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Company Name
Nice to have
- Interested in something at works with the letter E R or E R S to make a symbol or abstruct design to supplement Name of company.
Not looking for pictures of tools unless have been creatively formed from use of letters.
Currently have Lime Green and bluish Purple as part of logo. Like the colours but open to change.