• A$160

• 112 designs

• 19 designers

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Logo Design Brief

A logo is required for a modern professional electrical power engineering consultancy with a software focus. The company name is "Applied Power Technologies Pty. Ltd." The main focus is "Applied Technologies", "Power" simply qualifies the engineering field of practice. The logo should reflect this emphasis such that "Applied" and "Technology" are prominent and "Power" is secondary, for example;
APPLIED Power
TECHNOLOGIES
or something better created using colours, gradient, fonts to acheive this effect. The companies domain name is appliedtechnologies.com.au so "applied" and "technologies" need to be more prominent than "power".
The logo should be a modern design and present a professional image. The company does not have a registered trading acronym e.g. "APT" so the graphic should not be based on these initials as I would prefer the company was not referred to as "APT" given the other entities using those initials. Because the company name is to please an emphasis on "Applied Technologies" I think the graphic (if any) should be consistent and reflect technologies with a subtle reference to power rather than something that is very specific to electrical power, like a flash symbol.

Target Market(s)

Professional electrical engineers and Electrical Power Utilities

Industry/Entity Type

Electrical

Logo Text

"Applied Power Technologies" (and maybe "Pty. Ltd.")

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo text with "applied" and "technologies" presented in such a way as to be read together so that the registered company name is a little more consistent with the registered domain name "appliedtechnologies.com.au" Note: refer to this website which is under construction for an indication of colours.

Nice to have

• Some sort of graphic indicative of technologies with a slight reference to power

Should not have

• a graphic that is based on the initials "APT" or a graphic that has a flash symbol

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Files

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