• US$190

• 24 designs

• 8 designers

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Brochure Design Brief

ALL CONTENT FOR THIS BROCHURE AND SUGGESTED IMAGES TO USE IS PROVIDED IN THE ATTACHED DOCUMENT


ABOUT US:

All information on our company can be found on our websites:
www.innovativetimingsystems.com
www.itsyourrace.com

WHAT WE NEED:

We are looking for a brochure that we can provide to our timers when they are soliciting races. The more races our timers get, the more RFID chips we sell and online registration fees we earn. Our company is almost like a franchise, but instead of a franchise fee we make the majority of our revenue from our customers from registration fees and chip sales. Therefore, we are deeply incentivized to help our timing company customers market themselves and get larger races.

The content for the brochure is outlined below and images are attached to this bid. We are open to any “creative spin” that a designer can put into this (e.g. breaking out certain sentences from the content and embedding them into a photo if it seems to appeal to a race director).

The goal of this brochure is to get a race director to use a Jaguar timer for their event’s timing, results and photos as well as use ITS YOUR RACE for online registration and results.

Every timing company that purchases our equipment incorporates their own business, so there won't be any branding on this brochure. The title of the brochure should be "Why Choose a Jaguar Timer" or something to that effect

I've uploaded a few of our event photos and screenshots of our software here, and can provide more if necessary. I've attached the proposed content for the brochure, but we are open to modifying this as the designer sees fit
https://www.dropbox.com/sh/tklhfawxh76k2gq/AAA3fjQdi4_om2t2jIbtq3ySa?dl=0


SUMMARY:
We are a company that manufactures RFID chip timing systems for road racing events (marathons, half marathons, 5Ks, etc), and we’ve developed software that reads the data from our timing systems and scores it. Our timing systems are “all inclusive” because they come with the main system, the antennas and mounts, timing software and support for a year.
Each participant at a race gets a bib with an RFID chip stuck to it, which allows their time to be read. These chips, as stated, are disposable so once they’re used, they’re thrown away along with the bib (though many athletes keep this as a keepsake). One of our key selling points to our timers and race directors is our chip technology – we create and patent all of our own chip designs so we have different types of chips depending on the type of event (running, cycling, triathlon, etc).
In addition to the hardware and our patented chip technology, we've also developed our own software called Jaguar Suite (http://innovativetimingsystems.com/products/jaguar-suite/). When a timer sets up their timing system, they have their laptop with the software loaded onto it. The Jaguar software receives the RFID chip reads from the system as athletes are crossing each timing point and/or the finish line. The seamless software with the timing system allows
Within our company, we also have a “sister product” called ITS YOUR RACE (IYR) that provides our timers and/or race directors with the ability to set up online registration for their event. This software system has a built-in VPN connection with the Jaguar Timing Software that also allows our timers to send timing data and photos directly to ITSYOURRACE.com and the IYR mobile app.

WHO OUR CUSTOMERS ARE:
People that are interested in starting their own race timing business purchase our equipment and software. They then purchase the disposable RFID chips as needed for their events and after the first year, they pay a yearly support fee for race-day support and software upgrades. We provide our Jaguar timers with a hefty commission for bringing their events’ registration onto ITS YOUR RACE.
Because of the VPN connection available between the timing system and ITS YOUR RACE and the commission that we pay to our timers, most of our timers opt to put their event registration on IYR, and then they stream their live results to IYR.com and the IYR mobile app. Therefore, our customers are not only the timers, but also the races entrusting us with their online registration.

Target Market(s)

race directors (running, triathlon, cycling, mud/adventure races....any type of event that needs registration and chip-timing services

Industry/Entity Type

Events

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must use the content provides and photos in Dropbox folder. Please title the brochure "Jaguar Timing and ITS YOUR RACE: Innovation for Today's Athletes"

Nice to have

• Use of our event photos throughout the brochure. Can blend into the background or pop them out as you see fit. We've provided screenshots of our software and the mobile app to coincide with the content provided

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Files