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International Esportstore needs new logo
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This customer received 115 logo designs from 43 designers. They chose this logo design from aglaronde23 as the winning design.
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US$320
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115 designs
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43 designers
Logo Design Brief
Esportstore ESS is an international store for eSports merchandise and fan wear based in Stockholm, Sweden. We are working closely with some of the largest teams on the eSports scene.
Now we are looking for a new logo to represent us as a store, but also as a team. We use “ESS” for short.
What are we looking for?
We are looking for a new symbolic and meaningful design to represent us. A design that is professional and would look great on our own apparel. We are looking for a design that can be used in 3 different ways; with only a graphic symbol, with only the text and both together as a whole logotype.
Please refer to companies such as Adidas (using only the stripes or the “Adidas”-text), Nike (using only the symbol or the “NIKE”-text), Fnatic etc.
The symbol:
- Should be built of or consists the three letters “E”, “S”, “S”.
It can be spelled out “ESS” or just use the letters separately. The three letters can be embedded into a fabled animal, a shield or anything that you can come up with.
For example, Fnatic’s logo symbol is built around their brand name and says “Fnatic” in a clean and easy way.
or the team Cloud9, a blue cloud built with three "9"s.
- Should work well with the text.
- The rest, for your free interpretation.
The text and font:
- Should say “Esportstore”.
- Not need to be very fancy, but a customized text would also look good.
- Should work well with the symbol.
The colors:
- We are looking for a red / white / gold / blue color theme but you can choose another color if you think it would look better for your design.
The style:
- Clean and easy to print on different apparel.
- Sporty / Tribal perhaps but it’s not set to stone. We will leave it up to you.
- Keep it clean but selling and stylish
Looking forward to see all of your designs!
Best regards,
Aaron – Team Esportstore
Updates
We have now given feedback to all designs we have received. Some designs were great and other a bit underwhelming.
If you choose to make an animal logotype, do try to create a fabled creature since there are so many other teams and organizations with an animal design. We do not want to get mixed up with them. I love symbolic and meaningful design. Simple but can tell you a lot. Perhaps a bit more mysterious with a hidden message.
If you choose an non-animistic design, do make it simple and clean, but you could also incorporate the ESS in a creative way. With just a text in different fonts just not feel very out of the box and you will have to try harder.
We are very happy to have receive this many designs and are looking forward to more creative designs!
Added Monday, July 6, 2015
2 more days to go!
We have received many good designs and are looking forward to the last minutes of this project!
Added Wednesday, July 15, 2015
Project Deadline Extended
Reason: Due to vacations, we haven't been able to consult all involving staff members. Therefore we have to extend our deadline.
Added Thursday, July 30, 2015
Good day designers!
We have now chosen a winning design and would like to thank all designers for their participation on the contest. A few chosen designers will receive a participation fee. However, due to a bug, we are unable to choose those designers. I have contacted DesignCrowd for help.
Please wait for the selected designs.
Once again, thank you for your participation!
Best regards,
Aaron - Team Esportstore
Added Wednesday, August 12, 2015
Target Market(s)
Esport, Sport, Teams, International store, gaming
Industry/Entity Type
Store
Logo Text
Esportstore
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Pictorial/combination logo
- - Must work separately and together
- - Keep it clean but selling and stylish
- The symbol:
- - Should be built of or consists the three letters “E”, “S”, “S”.
Nice to have
- A symbolic and meaningful pictorial logotype (See description) consists of "ESS" or "E", "S", "S".
- - Sporty / Tribal perhaps but it’s not set to stone. We will leave it up to you.
