• £100

• 29 designs

• 11 designers

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Logo Design Brief

We are lookng to update the existing Grapevine logo, which has been used for the last 25 years. The company sells personalised champagne to the corporate market. However, we are about to expand into online consumer sales, and feel that the current logo does not accurately reflect the quality and class of the Grapevine offering.

Consumers will be able to purchase a quality bottle of champagne, with a bespoke label carrying a personalised message, and these will retail from £39.95. This is a high quality item which will be presented in stylish packaging, and will make the ideal gift for birthdays, anniversaries, Valentines, Christmas etc

We are looking for a colour logo, ideally featuring the colours of Dark Green or Burgundy with gold, but are open to suggestions. Whilst we do need to modernise the logo, it should still lean towards the classic (vintage) rather than contemporary - something timeless which will last the next 25 years rather than dating quickly.

The current logo incorporates a corkscrew, but we would ideally like to replace this with another symbol (not least because you don't use a corkscrew to open a bottle of champagne!). We like the idea of a bunch of grapes but are not tied to this and are definitely open to suggestions.

Target Market(s)

Our target market are both men and women between the ages of 25 - 55. They are most likely to be in the ABC1 demographic, and have an income of at least £20,000

Logo Text

Grapevine (Berkshire) Ltd

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Requirements

Must have

• The logo must carry an icon of some description (ideally related to champagne), together with the Grapevine (Berkshire) Ltd name. There is no strapline

Nice to have

• Colours of green or burgundy with gold, but not essential

Should not have

• A corkscrew!

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