New logo for Residential Castles Ltd

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This customer received 52 logo designs from 18 designers. They chose this logo design from Alchemist as the winning design.
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We need a new logo design for Residential Castles Ltd, a respected building company that specialises in high quality designer homes.
Residential Castles have been building homes in Canterbury, New Zealand, for over 20 years. Only residential, from simple 2-3 bedroom homes through to top end architectural designs. They are a registered Master Builder (the Master Builders Association is a highly trusted and respected organisation in New Zealand).
The core values of the company are integrity, trust, expertise and uncompromising standards.
The team at Residential Castles pride themselves in delivering impeccable service to their clients and position themselves as their trusted partners and friends in the construction of their most valuable asset.
We would like to see designs that use silver and either dark blue, red or black.
The final design should communicate timeless craftsmanship, trust, special, VALUE, exquisite, stylish, standing the test of time, no cutting corners, reliability and high standards.
The final design should also make it clear that Residential Castles are a building company.
The final design should be simple, stylish and immediate for people to connect with.
The final design also needs to be sharp and look great on print (so please no special shading or anything that won't look great on print) as it will be utilised in sign-writing, clothing, brochures and other printed materials. The file supplied needs to be high resolution, so we can use it elsewhere.
We're looking for some wow factor as well and something that stands out
Target Market(s)
People 35 yrs+ who have an interest in owning quality homes and are prepared to pay for it. Homes built to standards, future-proofed, building savvy.
Industry/Entity Type
Construction
Logo Text
Residential Castles Ltd, Builders of Excellence
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Needs to look polished and stylish
Should not have
- Anything too complex, or old fonts like Times New Roman. Do not include illustrations of castles as people end up mistaking the company with bouncy castles suppliers...