• A$130

• 11 designs

• 3 designers

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Illustration Design Brief

We need some simple graphics to define our shipping and returns process for our online shoe shop. They need to be fun, intuitive but also fit with our online theme. In essence they need to be designed so that the customer can follow the instructions without feeling misled, or confused about the process. It will be a series of animated graphics that can be displayed in black and white, and also possibility of adding colours for fun.

There first series of graphics will be the returns process

1. Packing your returned shoes
Shoes - athletic, with branded tags attached. Tick showing this is correct.

1b. Shoes with scissors, tags unattached, X or Cross showing this is incorrect

1c. Shoes with partial sole showing, dirty or worn, X or Cross showing this is incorrect

2. Branded shoe box with shoes in side

3. Branded shoe box inside an external box, with "The Next Pair" written on outside of box.

4. Person physically returning the parcel to a post office with box and label

The second series of graphics will be our shipping policy, all graphics to be similar or same size

1. Truck to define, free shipping over $50
Emphasis placed on the word "FREE"

2. 4 hour delivery to Metro Sydney, with Asterisk *T&Cs in small to identify that this will incur additional delivery costs.

3. 30 day no hassle returns.

The 3rd series of pictures will feature a character scratching head with shoes, either too big or small, with thinking moment of returning the product back our online shop.

Target Market(s)

15-50 Year old Male/Female
Trendy/Fashionable/Image Conscious

Industry/Entity Type

Shipping

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Black and White version, as well as colour versions

Nice to have

• Simple graphics or illustrations, with arrows or simple instructions to assist with following the process

Should not have

• photos or complex

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Files