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Logo design for new insights (research) business
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This customer received 35 logo designs from 9 designers. They chose this logo design from vladst2004 as the winning design.
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A$210
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35 designs
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9 designers
Logo Design Brief
I would like someone to design a logo for my new start up market research company which I'm calling The Insights Grill (My name is Ben Grill). I want it to look like a art deco american diner logo. I have a few pictures that I can share - the things I'd like the designer to consider playing with are: classic art deco font, a font that looks like neon/flouro lighting that connects together, art deco hortizontal lines, maybe a circle, maybe checkers (very art deco'y), maybe a little flame or smoke to play with the Grill connotation.
It should be a bit fun and playful - yet professional.
UPDATE: I've done a sketch on my own that I'd like to see brought to life. I'd like to see those horizontal art deco lines on the sides, the word Insights written with that scriptive neon lighting like the Johnny Rockets logo attached, and could you try the word GRILL underneath in all caps using that classic art deco font like you see in the Metro Diner image. Please see the sketch that I'm uploading (simple pen drawing - I'm no artist!) Thanks all!
Target Market(s)
People who hire me include market research managers, brand strategists, marketing people, CEOs, media planners, insights professionals. I'm known for being a creative researcher - i like to go out to people's homes and interview them there instead of boring focus group rooms. So the logo should be a bit vibrant but not too comical.
Industry/Entity Type
Market Research
Logo Text
The Insights Grill
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I'd like the word Insights to be the most important word in the logo. "The" and "Grill" play lesser roles.
Also - if you decide to do it on a black background, I will ultimately need it to work on white too.
Should not have
- Although I've given lots of ideas above, don't feel like you need to incorporate them all. That would probably be overkill / too cluttered. I look forward to seeing what you come up with!
