• US$160

• 19 designs

• 10 designers

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Logo Design Brief

We need a logo design for a new initiative called Players4Good Club. This initiative will focus on helping professional athletes develop and showcase their personal philanthropic passion because they are role models. The logo should appeal to the professional athlete and draw parents and kids to the website to confirm that at least some professional athletes care and are making a difference. Logo will be used for website, apparel, business cards, brochures, etc. This initiative is intended to help change the perception of professional athletes after high profile cases of domestic violence, child abuse, substance abuse, murder, cheating, etc.

Target Market(s)

Primarily professional athletes and their agents and secondarily parents, teachers, and kids

Industry/Entity Type

Non Profit

Logo Text

Players4Good Club

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Like, but not married to, red, white and blue theme. Think NFL shield or other sports icons in developing logo. Athlete has to think hat/shirt with logo is cool to wear. NOt married to script identified below either. I have attached logos from a related initiative called Captains of Character to give sense of project look and feel.

Nice to have

• Something completely unexpected and out of the box.

Should not have

• My project cannot have logo that is child like even though it needs to be cool to kids.

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Files

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