• A$320

• 46 designs

• 13 designers

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Logo Design Brief

We require a logo for a new Australian retail store, called The Baby Carrier Store. We sell ergonomic carriers to our customers for the purpose of carrying children from new-born through to toddler/preschool age. These products included include Slings, Woven Wraps, Full Buckle carriers and Mei Tai's. Baby wearing as it is commonly know is often performed to accomplish practical tasks...parents can hold their children and still be 'hands free' but also it facilitates nurturing, bonding and attachment between young children and their carers. Babies & Children are able to be carried both on the front, side & back of an adult.

The final design would ideally include a mother/father & infant, without being too feminine. Any pictures of a child in a carrier would need to be in a safe and optimal position. Baby positioned up-right, face ie mouth/nose visible, Hips in an 'M' position

Target Market(s)

parents of babies and toddlers. - Mothers

Industry/Entity Type

Baby

Logo Text

The Baby Carrier Store

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• if a baby is pictured in a carrier/sling the baby must be positioned up-right

Nice to have

• mother and father with infant and toddler. Toddler in a back carry.

Should not have

• Should not have any picture of an infant in a sling or carrier with their face in anyway covered. Baby should not be laying down in a cradle carry in a sling/wrap as this is not optimal positioning

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Files

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