Logo Design for startup - UserAnalytix

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This customer received 94 logo designs from 31 designers. They chose this logo design from Halfull Media as the winning design.

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Logo Design Brief

We're starting a user experience research consulting firm. We specialize in eye-tracking and have backgrounds in behavioral science (psychology PhDs).

We want our logo to capitalize on the U and X as the beginning and ending letters as to emphasize the link between 'user analytix' and 'user experience'. It needs to look very clean and professional. 'user' and 'analytix' could be different colors to emphasize the meaning distinction between the two words.

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Updates

Project Deadline Extended
Reason: Not enough good designs to choose from yet.
Added Monday, April 29, 2013

Project Deadline Extended
Reason: not enough good designs
Added Saturday, May 11, 2013

Project Deadline Extended
Reason: I'd still like to see more designs and my partner and I are travelling over the next two weeks and communicating more slowly. Thanks for your interest in the project.
Added Saturday, May 18, 2013

Project Deadline Extended
Added Monday, June 17, 2013

Project Deadline Extended
Added Saturday, June 29, 2013

Project Deadline Extended
Reason: We are making our final decision and have requested a few revisions.
Added Monday, July 22, 2013

Target Market(s)

We will market our services to marketers. So, please design our logo for designers.

Industry/Entity Type

Consulting

Logo Text

useranalytix


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Must have our company name (you can mess around with the capitalization of letters).

    Begin with this color palette: http://colorschemedesigner.com/#0041Tw0w0w0w0
    If you find a better palette for your design, we have open minds.
Nice to have
  • Try making a logo / symbol that features "UX". Here are some examples:
    http://www.uxsofia.com/
    http://www.asherkaye.com/logo-design-ux-experts/
    http://forrst.com/posts/UX_Brasil_logo_redesign-dox
Should not have
  • We are not crazy about having an EYE in the logo. You can try it out, but we probably won't like it unless it is very unique.
Payments
1st place
US$200
Total
US$200

Project Deadline
03 Aug 2013 17:58:38 UTC
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