Software Product Flyer Design

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This customer received 43 flyer designs from 12 designers. They chose this flyer design from Pranab S. as the winning design.
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Flyer Design Brief
A established czech software company needs a marketing flyer to promote their software product and its modules.
The overall feel of the flyer must to be serious, but also eye-catching, enticing, clever and bold to attract customers.
Unifying graphic element is the new product logo.
The flyer would be A4, colour both sides and folded once (to give 4 pages of A5).
Title page - product logo with module name and module icon, short presentation of the product and list of its key features.
Inside pages - detailed informations with screenshots or graphical schemas.
Back side - informations about technical requirements and user support, contacts (address, phone, fax, e-mail, web pages - no social networks).
Product logo, module icon and some images attached.
Updates
Hello,
Added Tuesday, April 23, 2013
Project Deadline Extended
Reason: For organizational reasons we extending the deadline by 10 days.
FYI: We have uploaded the new ZIP file with previous version of our flyer.
Added Monday, May 06, 2013
Attached PDF file with text for inner pages.
Added Friday, May 10, 2013
Target Market(s)
Existing or new customers like municipalities, public authorities and nonprofit organizations.
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Winning designer must provide a template for Adobe InDesign based on his graphic design.
Avoid to using exotic fonts - in Czech we use Latin Extended characters (like áéěíýůčřžšťďň).
Nice to have
- Using graphic motif from product logo like as attached splash screen.