Law Firm Logo Design Project

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This customer received 60 logo designs from 26 designers. They chose this logo design from kela as the winning design.
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Logo Design Brief
I will be opening a new law firm and am in need of a logo. The firm will be titled "Hagerty Law".
The businesses we will provide will be wholly corporate, business, and transactional in nature. I'd like it to have a new, sleek and most important CLEAN vibe, but not be overly serious and intimidating. The average consumer will be a middle class citizen, not incredibly large companies and/or upper class individuals, hence the need for it to NOT be overly serious or intimidating.
I'd like people to feel that they can trust my firm and take it seriously, but not feel as if they are dealing with a "stuffy corporate lawyer."
Target Market(s)
Middle Class Individuals and those who may not have used a lawyer before.
Industry/Entity Type
Law Firm
Logo Text
Hagerty Law
Requirements
Should not have
- I do not want bright, flashy colors such as anything neon.