• A$160

• 69 designs

• 15 designers

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Logo Design Brief

see attached brief for details

• I need to create a logo for my Business “Swimming with Gentle Giants”
• This logo needs to represent the business in a simple visual way. (see example logos below in order of preference–
• The logo should work in colour(Blue) and black and white and reversed.
• Colours are up to you, but it seems blue, black and white seem to work well for whale related logos.
• The logo does not need to include the company name. Swimming with Gentle Giants as this is quite long, unless you think you can incorporate it in a simple stylish way. It could however be a tagline on business materials and my website, but not necessary for the logo.
• I am not opposed to changing the font to fit in with the logo if you think necessary. So you can choose the font style if required.
• My website is here: www.swimmingwithgentlegiants.com (the logo should work easily as an overlay across the rich imagery I have on the website.
• The logo should work on other collateral as well, things like brochures and business cards.

Overview of the Business
I take people to swim with whales in Tonga, these are Humpback whales that people swim with so I would like the logo to represent a Humpback whale and a snorkeler or swimmer. The swimmer can be a male or a female. But it is important that the Humpback whale and snorkeller are the key focus of the logo.

Assets that the logo should take into consideration

• Brochure
• Advertising in publications (magazines)

Note: none of these are set in stone so they can be changed to fit in with the logo but it needs to work across all mediums.

Target Market(s)

Adventure Tourism, professionals looking for premium tours

Industry/Entity Type

Tourism

Logo Text

This may not be relevant depending on the outcome of the design brief

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo needs to work on the following formats:
• Business card 90 x 55mm
• Website – www.swimmingwithgentlegiants.com
• Brochures (See attached PSD file with brochure)
• Printed collateral like flyers and letter heads (These can be variations of the main logo if necessary)

Nice to have

• See attached brief
• I just uploaded some examples of a female snorkeler silhouette, as I dont think anyone has got the snorkeler right with the whale just yet.

Should not have

• See attached Brief

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Files

Download all files - 4.3 MB