• US$160

• 26 designs

• 8 designers

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Logo Design Brief

I need a NEW logo for my personal brand called "Plus Size Maven"; I am a well known personality in the plus size community and am considered an "influencer". I am very active in the social media space (I have 60K followers on Facebook since launching my fan page only 12 weeks ago) and am currently expanding my brand across Instagram, YouTube and Pinterest. My brand revolves around plus size fashion, beauty products and my message is all body positivity and loving the skin you are in. I work with several well known retailers as an brand ambassador; I offer them feedback, promote their clothing and products as I see fit and often do public engagements.

I have had previous logos done (which I will attach) but it has been troublesome for many reasons but mainly because the design is so detailed that it does not scale well - for example when it is being used on something like a step and repeat, the tagline is not clear. Also, I don't feel like the design really represents me.

Color Guide:
#00000
#FF8080
#FCDAD6
#B2943F
#3D7933

I would like the logo to include the following:

- a feeling of it being "girly": this is a fun loving brand for women
- though it is "girly", it is a fierce girly (not preppy)
- IF you want to include an image of a woman, I have included a photo of myself as well - I think it is important because I have a signature mowhawk style hair style (sides are shaved) and that could be cool to include. You will see the existing logo looks like a blonde with long hair - NOT me at all!

Target Market(s)

Women, Age 21-45, Plus Size, Fashionable, Fierce, Confident, Active in Social Media

Industry/Entity Type

Fashion

Logo Text

Plus Size Maven

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• (1). The full name "Plus Size Maven" (NO TAGLINE)
• (2). The initials "PSM" as a standalone
• (3). A watermark (if #2 can be used as a watermark, that is fantastic and you can ignore #3).

Nice to have

• If needed the "patterns" normally used are:
• Stripes (in any of the above color combinations)
• Roses (again, in any of the above color combinations)

Should not have

• I do not want a tagline included.
• I do not want the logo to be "stiff" and "corporate" looking.

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Files

Download all files - 0.4 MB