• US$420

• 108 designs

• 31 designers

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Logo Design Brief

Atta School is a new brand that is launched by Atta Co. in China, and it supplies after-school arts courses for kids(4-16 years old). Based on the theory of ‘Education Through Arts’, Atta Company persistently research and develop series courses for kids including ATTA Drama, ATTA Painting, ATTA Music,ATTA Movement&Dance and ATTA Discovery(outdoor education activities), Atta regards arts as a kind of pedagogy for kids’ Education and offers unique and fun-filled arts and discovery programs to help children and young adults develop confidence, creative thinking, communication skills, self esteem, social skills, leadership&teamwork, writing skills, speaking skills, etc. The similar companies include Helen O'Grady Drama Academy, Drama Kids International, Pyjama Drama and so on. We think it exists some substantial weaknesses in the current Chinese elementary educational paradigm and ‘Education Through Arts’ could remedy the weaknesses to some extent, which inspired us to found the Atta School.

Target Market(s)

Chinese kids(4-16 years old) after-school education

Industry/Entity Type

Education

Logo Text

Atta School International Education

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The pronunciation of ‘At’ in Chinese is similar with a Chinese word means ‘love’ and the pronunciation of ‘ta’ is similar with the animal ‘otter’ or 'he/she' , so our company’s Chinese name sounds like 'lovely otter' or 'love him/her'. We hope our brand identity contains the following elements : education, arts and kids development .

Nice to have

• maybe we should have an ‘otter’ as our mascot? Some logos of similar companies had been attached in the column 'images, sketches or documents'.

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