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insydr Logo Design Project
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This customer received 74 logo designs from 17 designers. They chose this logo design from ABG as the winning design.
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A$200
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74 designs
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17 designers
Logo Design Brief
Hi Designers!
I need YOUR help to design a killer logo for my company to go on the website and attract users!
insydr is a smartphone application to help young travellers and locals find and book amazing things to do in their city or a city they are visiting. It's the first of its kind it is awesome!
The logo has to speak to the target audience, be bold and fun, and stand out. It also needs to convey a sense of trust while looking modern and like the tech start-up it is.
It has to work equally well in colour or B&W.
Files required include: a colour, greyscale and B&W version of the logo. Each version MUST be provided in high resolution and low resolution. Additionally, each colour/resolution version MUST be provided as a vector file and a PNG with transparent background.
Updates
Hello Designers
Thank you for working on my logo and the designs you have submitted to date.
I would like you all to focus on the font only and try to bring across all of the elements of the branding in that font design.
insydr is the trusted source for awesome things to do and is all about fun, spontaneity, being bold, trying new things, and having adventures!
Looking forward to seeing what you come up with.
Thank you!
Added Wednesday, April 17, 2013
Hi Designers!
Thank you for your latest designs.
I have uploaded a picture of the logos of my key competitors (see the design brief). You'll note their simplicity and effective use of color, fonts and some element of form.
Looking for something of the same quality that will be differentiated and cut through the busy market noise.
Hope it helps you!
Thank you.
Added Thursday, April 18, 2013
Target Market(s)
Young adults aged 18-35, Young Independent Travellers and Backpackers
Industry/Entity Type
It Company
Logo Text
insydr
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- "insydr" text
Nice to have
- a character either with detail or as a silhouette (for example the Twitter bird silhouette)
Should not have
- No more than 2-3 colours
