Alston logo design for an urban infill residential development

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Logo Design Brief
We need a logo design for an infill residential development in downtown Travelers Rest SC. The town has an urban agricultural feel to it. I have attached websites of the "feel" of the logo we are wanting. Very simple, clean lines and we need to include the name Alston in the logo.
poncecitymarket.com
mixson.com
travelersrestfarmersmarket.com
Target Market(s)
Purchasers on our Townhomes that we are building in downtown Travelers Rest.
Industry/Entity Type
Real Estate Development
Logo Text
Alston
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Multiply files for print. Provide a png, ai, psd, jpb, jpeg, bmp, tiff, eps, gif
Nice to have
- Color version and black and white version
Should not have
- pictures of people or animals