• US$400

• 63 designs

• 24 designers

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Logo Design Brief

I need a design logo for my jewely line, Soulfari Jewelry. It's a collection of eclectic handmade pieces that are made with lots of attention to detail and overall geometric design.

Soulfari is a combination of the words "safari" and "soul", and Soulfari's pieces are a journey of the soul. I'm based in the prairies in Canada, so that definitely influences the designs I create.

If I could describe my pieces overall, I'd say they are bold, chic, geometric, and vibrant.

I'd like the logo to be simple as far as color goes...black, grey type thing on a white background.

Specifically, I'd like to see a bison head (facing forward) or the whole bison (side view) with "SOULFARI" below. "Jewelry" in smaller text below SOULFARI. I'd like the bison to have a hand scketched feeling to it. I've attached a rough sketch of what I have in mind for the image.

The text should be sans serif and fairly simple. I am open to playing around with the letters i.e. making the "A" into a triangle, etc.

Target Market(s)

Women 20-40 years old who identify as being ahead of the curve, smart and creative.

Industry/Entity Type

Jewelry

Logo Text

SOULFARI

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• As far as colors go, I'd like to keep it simple with black, grey, and white. It doesn't have to include all three but that's an option.
  
  I would like a bison graphic above "SOULFARI". You can do a side view of the whole animal or the head facing forwards. I'd like it to have a stamped or sketched quality.
  
  Text must be sans serif, but feel free to alter a few lines to create a unique text (loops/stretch). I'd like it to be arranged with bison on top, "SOULFARI" below that, and "Jewelry" below everything.

Should not have

• No pillowy text or pink

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