Redesign menu to create more interest in our food

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This customer received 15 menu designs from 7 designers. They chose this menu design from iD_intelligentDesign as the winning design.
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Menu Design Brief
I have a great pub in Gloucester Mass called Dog Bar Grill. We offer a large selection of mainly sandwiches and appetizers (pub food) along with a good selection of craft beers and cocktails. We are definitely a locals pub in a tourist town. I want a stylized menu that features certain items that are house specialties. I want to feature my brand and the fact that we won Boston Magazines Best Bar North of Boston in 2013. The logo font is art deco, and we are kind of a hidden speakeasy feel, so we could play on that. Dog Bar is named after the Dog Bar Breakwater which is a local geographical feature - NO DOGS ON THE MENU!! (but a section explaining the name would be nice)
Target Market(s)
I want people who look at the menu in the menu box to come in and eat. Currently the menus are not stylized at all. see attached
Font styles to use
Other font styles liked:
- logo font is gatsby - but you dont have to use it
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo, BOB Winner (will send - same size and AR as logo), Section describing the name (2 - 3 sentences), 2 or 3 featured items, must be able to add / delete menu items myself
Nice to have
- Looking at my logo - its clean and basic. Black, White and a spot of red. The place has a speakeasy feel with a art deco logo - maybe play with that (but i dont want every submission to be an art deco style menu) and I dont want to go over the top with a coconut grove feel - perhaps some deco style fonts
Should not have
- No reference to Dogs (no dog heads, no bones, no dog paws)