GrassIron Fitness Training Center needs logo design

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Logo Design Brief

We need a logo design for an Austin TX based business called GrassIron. GrassIron is the parent company and we are opening a new facility called "Strength Central". (http://www.grassiron.com) Our clients include folks interested in fat loss and general fitness as well as olympic-style weightlifters - so maybe include weightlifting bumpers/barbell/something along those lines in the design. We would like to use our current green/grey, and possibly add a burnt orange or other warm color somewhere in the design.

We'd like the final design to be clean and communicate strong. I've included an attachment of 2 very unpolished, elementary ideas - hopefully this will give a better indication of the direction we would like to move in.

Thanks

Info Icon
Updates

I've attached a (very unpolished/amateur) jpeg to the brief - hopefully this will better communicate what we are looking for in our logo.

Thanks~
Added Wednesday, July 06, 2011

Target Market(s)

Educated 40-somethings, both genders

Industry/Entity Type

Fitness

Logo Text

GrassIron Strength Central


Logo styles of interest
Emblem Logo

Logo enclosed in a shape


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • It'd be nice if we could somehow have our current logo incorporated in a new design including the words "Strength Central" - maybe in an emblem logo?
    We'd like for "Strength" to be emphasized.
Should not have
  • Anything related to yoga, dance or pilates.

Files
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400

Project Deadline
18 Jul 2011 19:15:22 UTC
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