Established nursery business needs new logo design

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This customer received 42 logo designs from 18 designers. They chose this logo design from viniandra as the winning design.
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Logo Design Brief
We are an Australian nursery business that was established by Dutch Migrants in 1939. Our business is now operated by the third generation/grand child of the founders.
We sell flowering bulbs, plants and perennials via catalogue and online.
In the new logo, (I believe,) the company name should be black and bold like in the current logo. The new logo should also incorporate the existing colours (which represents the dutch flag!). You might even maintain a flag or some description?
The logo design needs to be adaptable enough that it looks good on the website (www.tesselaar.net.au) and on the front cover of our printed catalogues (see attached examples).
Myer
Reece plumbing
Target Market(s)
40+ year old domestic/home gardeners
Industry/Entity Type
Flag
Logo Text
Tesselaar
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must incorporate the same red and blue colours from the original logo.