• US$160

• 133 designs

• 28 designers

---

Logo Design Brief

NZ Bees is a premium honey producer based in New Zealand. We are seeking a new logo as part of our new brand refresh process.

Our preference is for a logo that can be incorporated into our brand name 'NZ Bees'. A small (TM) needs to follow the brand name.

This logo is to appear on all our packaging (250g and 500g jars of honey) and on our website (www.nzbees.asia)

Consideration needs to be given to our existing provisional label design (which will be refreshed in Phase Two of our makeover process) and to the limitation of space and use of existing colours.

Our logo placement needs to be horizontal to allow us to accommodate the design onto a 250g jar label. Typical label sizing is 162 x 60mm (dieline attached).

Prominent display of our logo will appear our website (www.nzbees.asia) and on our product labels. Examples of our labels are attached.

We are seeking innovative fresh ideas that reflect the natural, open, fresh, pure concepts that are commonly associated with New Zealand food brands.

Target Market(s)

Consumers male/female 20-60 years

Industry/Entity Type

Seeking

Logo Text

NZ Bees (tm)

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• use the truetype font 'Bold' in the NZ Bees crosshead shown. I think sourced on myfonts.com or similar

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• NZ Bees as the logo copy. Horizontal placement. Colour matching our existing colour schemes. Refer to the website and sample logos attached.

Nice to have

• Conservative premium look. Needs to shout quality, exclusivity, premium product.

Should not have

• cartooning.

---

Files

Download all files - 2.2 MB