Phoenix Fitness Professionals as London's Personal Trainers

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This customer received 72 logo designs from 25 designers. They chose this logo design from Roy as the winning design.
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Logo Design Brief
Hello we are a group of fitness professionals that offer group fitness and one on one fitness training to our members including athlete development (Formula one racing drivers, representative rugby players, paraolympians as an example). We cater for all fitness levels and ensure we create the environment for everyones athletic potential to be developed in a professional manner. We differ from a normal gym where people just pay a membership and turn up to largely use the facilities on their own accord. With our service we schedule group training sessions fully supervised by qualified fitness and strength and conditioning coaches and in addition offer one to one sessions for more specialised care. A way of describing our key differences with other gym operators is that we re "results driven" rather than "facility driven". Attached are examples of how we have used our brand in the past. One is our "Phoenix bird" logo and the other is one of our gym facilities called "The Train Station" with the phoenix logo along side. We wish to have a logo using the bird that signifies what we do in the most professional nature.
Updates
Project Deadline Extended Reason: Have not selected winner yet please provide new designs. We are looking to wrap this up asap. Thank youWe will also update the brief Added Wednesday, January 20, 2016
Target Market(s)
All fitness enthusiasts and athletes from all ages
Industry/Entity Type
Fitness
Logo Text
Phoenix - Professional | Athletic | Performance
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The phoenix logo in a vibrant, sharp and professional representation.
- PLEASE ONLY USE THE BIRD LOGO IN BREIF.
- In addition to the logo text we would like one version to have "The Train Station" and another version to have "The Underground"
Nice to have
- We would like to see different ways of using the Phoenix Bird Logo with our wording WITHOUT altering Bird too much. If one of the wings becomes a line etc this would be ok. We are after more ideas but wish to keep it neat and streamlined.
Should not have
- any silly pictures