General Mills Culture Model - how we bring our culture to life
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This customer received 34 logo designs from 15 designers. They chose this logo design from brightD. as the winning design.
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Logo Design Brief
We need a graphic to represent our Culture model at General Mills (www.generalmills.com). The model should incorporate the blue General Mills "G" and the five dimensions of our culture model: Energized by My Work, Proud of My Company, Inspired by My Leaders, Supported by My Manager, Connected to My Team. If possible, we also like to incorporate the following "WE fully live our Championship Values". Our colors are blue and orange. We're open to both text and graphics.
Target Market(s)
employees of General Mills
Logo Text
See task description above.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- There seems to be some confusion on what I'm requesting. Please see the attached file with the Culture model for inspiration. The design must have the G and the five phrases. The tag line at the bottom is optional. In it's current form, the model isn't very inspirational. I'm hoping that you'll be able to provide some fresh ideas to enhance it.
Nice to have
- If possible, we also like to incorporate the following "WE fully live our Championship Values".
Should not have
- Any alteration to the General Mills G logo.