• US$550

• 56 designs

• 24 designers

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Art Design Brief

2015 Creative Brief

Background / Purpose
To develop the KEY ART to be used as our creative foundation for the development and fulfillment of
needed marketing deliverables for the remainder of our 2015 tour.

Art Objectives
• The fundamental purpose of the artwork (any piece of creative developed for use in our marketing) should ultimately…
i. Exude/reveal the promise of what our brand represents
ii. Build or strengthen the emotional tie and brand affinity for/with our product
iii. Ignite intrigue and curiosity

Our Brand
• Its Very Essence is…
i. Interactive / Engaging
ii. Eclectic artistry & production
iii. Globally relative
iv. Communally / socially uplifting
v. Festive / Energetic

• Its Tone is…
i. Urban-progressive
ii. Trendy
iii. Multiculturally-inclusive
iv. Aspirational


Our Target Demographic(s)
• Primary: African-American Women 25 – 54 with Kids 2 – 11
 Secondary Demos:
 General Market Women 25-49 with Kids 2-11
 Blended/multi-cultural families with young children
 Teens and young adults interested in multi-cultural, high fun-factor performance art

The most important fact about our audience is that it is evolving, with race and ethnicity reflecting the increasing diversity of the US population. The best description is “multi-cultural.” People of color and the children of blended/multi-cultural families feel a sense of pride that comes from seeing themselves reflected in the mix of world-class performers in the UniverSoul Circus. For that reason, it is important to show a mix of ethnicities when depicting UniverSoul Circus performers, potential customers and/or audience members.

This audience wants quality, family fun. They associate “new” with excitement, and are actively seeking new forms of entertainment. The UniverSoul Circus fills the bill with a variety of the most talented performers from around the globe, innovative, high-energy presentation and superb production values. UniverSoul Circus is the world in a tent.

Target Market(s)

See attached creative brief

Industry/Entity Type

Foundation

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Sample of your design as a poster or billboard

Nice to have

• Samples of your design in the following formats:
• Billboard
• Poster
• 4x6 Printed Flyer
• Web Banners (3 sizes)
• eFlyer

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Files

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