• US$160

• 71 designs

• 20 designers

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Logo Design Brief

We are looking to create our Core Company Logo and will add designs as we grow the line, attaching individual sports designs once we have the Core Logo in place. We do want to use the "O" as seen in the attachment, which is an Anasazi Indian design. We are looking for a feel of the Ancient South West Indians, mountains, etc. Need very creative Font, lettering which most probably needs to be hand drawn. Simple yet powerful not looking for complicated designs. The logo must convey the South West look and feel and be instantly recognizable as the Brand. For example think: "SALT LIFE" and "LIFE IS GOOD" as brands we admire. We look forward to your ideas. Thank you

Our Vision:
“ROCK IT, Inc” is a company created by a husband and wife who are outdoor enthusiasts and enjoy hiking, rock climbing and horseback riding to name a few activities. Their apparel line is created: “ For the Passion of Those who Play to the Edge”. Targeted niche audience is the West/ South West, U.S states, where people come from all over the world to play in and enjoy nature, specifically: Utah, Colorado, Arizona, New Mexico, Montana and Wyoming. Adventure sports are part of life in this region, categories include: Skiing, Snowboarding, Rock Climbing, Mountain Biking, White Water Rafting, Jeeps, Dirt Bikes, UTV’s, Paddle Boarding and Kayaking. People each day “Rock It” in their sport with passion and commitment. Target age demographic is roughly 18-50.
With a concept that could have multiple meanings and accommodate a memorable tag line, the potential to create something consumers will embrace is viable. Our design ideas are to incorporate each sport into different designs using the core logo as the base on each design. The apparel line will start simply with Tshirts (both long and short sleeve), Sweatshirts, and Ball Caps.

Industry/Entity Type

It Company

Logo Text

ROCK IT

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the Words ROCK IT and depict the Southwest with simple lines would like to see black on white and white on black

Nice to have

• I have attached the Salt Life logo, which is awesome and I have also attached an ancient Indian Font that is in line of the look we are going for. Thank you

Should not have

• be too complicated

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Files

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