• A$160

• 80 designs

• 10 designers

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Logo Design Brief

Brand identity brief

Client name: Native Comment

Project name: brand logo for native comment

Key contact: Danielle Twomey

Key contacts email: danielle.twomey@2mey.com.au

Who are we:
A technology marketplace that connects brands with their target market via digital influencers native comments (blog post, tweet, Instagram image etc) in an easy automated process.

• Brands - Reduce time spent on social outreach and be able to measure.
• Influencers – Work with brands and monetise your reach.
• AdTech - Provide clients with programmatic native public relations.

For the brands: you provide the brief, we provide all the relevant influencers appropriate for your brief. You can invite influencers to apply to your brief and bloggers can apply on their own part. Our platform provides easy analysis on all of the influencers, you can search on key metrics you are after, ie over 8,000 Instagram followers etc. our platform makes sure the influencer participates and is accountable for the promotion of your product or brand. We provide relevant post campaign reporting through the ability to see bloggers data and measure successfulness of campaign .
1. identify audience you are targeting
2. We display relevant social influencers and their native products
3. You pick from the blogger lists
4. Blogger accepts or declines
5. Accepted blogger - promotion of product of brand
6. Measure successfulness of campaign
7. Phase 2: measuring successfulness of all products sold due to blogger promoting item.

For the bloggers: we provide a platform for you to seek brand endorsements free from worldwide brands! You can apply to a brief or a brand may invite you to apply. Promotion with brands assists in gaining more followers through the brand promoting you through their platforms and the opportunity for further cross promotions in the future. Opportunity to receive money for every product sold. Our platform also houses all worldwide blogger profiles in one central location, making us the LinkedIn for bloggers, where you can feature your statistics, number of followers, types of collaborations you are interested in and also past collaborations you have undertaken.

1. Brands select you for cross promotion and agree on price
2. Promote brand or product across influencer platform
3. Successfulness of campaign is measured and blogger is given data insights from brand.
4. Phase 2: measuring successfulness of all products sold due to blogger promoting item.

Target market:
we have 2 target markets, social influencers and brands.
Social influencers: both male and female and cover various ages and topics. Yet they all want to generate income and leverage their influence and native content to brands.

Brands: small or large, new or existing, our product is available to all brands with both large and small budgets. They all understand the importance of social influencers and can identify them for their target market and campaign objectives.

Competitors:
Share through – www.sharethrough.com
Tap influence – www.tapinfluence.com
Stack adapt – www.stackadapt.com
Shopping links – www.shoppinglinks.com

Creative direction:
Many competitors and other industry players have simple monochromatic (black & white branding).

We want our brand to be memorable, inspiring and engaging. It must be simple to understand.

We would like to replicate the branding of WTP, Waldo Trommler Paints (see attached files), it's vibrant, fun and exciting!! We really like their use of colour and the simple images they use to represent their products ie gumboots, gloves, paint brushes etc). We could take a key image from our influencer or brand categories to target our market. These categories include: fashion, travel, health, food, music, beauty,tech, lifestyle plus many more.


We are also seeking a designer to assist us with our brand identity, business card, email signature, prospectus/presentation, fonts, corporate colours and visuals. We are a new Aussie start up with an exciting journey ahead!

Target Market(s)

we have 2 target markets, social influencers and brands.
Social influencers: both male and female and cover various ages and topics. Yet they all want to generate income and leverage their influence and native content to brands.

Logo Text

Native Comment

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• In line with WTP branding

Should not have

• Black and white

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Files

Download all files - 1.6 MB