Experiential Marketing Agency Requires a Modern, Clean & Iconic Logo Redesign
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This customer received 57 logo designs from 14 designers. They chose this logo design from VGB as the winning design.
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Logo Design Brief
We need a redesign of our current logo to update our image. We are moving from a traditional “Exhibitions/Events” company to encompass a wider scope/service offering within the Experiential Marketing realm.
The philosophy of the organisation is one of Sustainability (Hence the name Shades of GREEN), however this is an overarching principle and should not be at the core of the new logo design as it is currently (See attached current logos).
Shades of Green offers the following services:
• Design
• Manufacturing
• Project/Event Management
• Branding
We would like to see designs that make use of the two colours in the CMYK attachment (obviously white or black is acceptable, if applicable to your design).
Current Website: www.shadesofgreenevents.co.za (In the process of being redesigned)
New Website Template: www.designova.net/dignity/index08.html
Attached find the following:
• Logo Ideas We Like (Use as a guide only)
o Logo Idea 1 – Closest to the look/feel we’d like to achieve (Single Iconic logo, incorporating the two letters of the name, in this instance B & C, for us it would be S & G)
o Logo Idea 2 – Alternate idea
o Logo Idea 3 – Alternate idea
o Logo Idea 4 – Alternate idea
o Logo Idea 5 – Alternate idea
o Logo Idea 6 – Alternate idea
o Logo Idea 7 – Alternate idea
o Logo Idea 8 – Alternate idea
• Current Logo
o Shades of Green – Current (Logo)
o Shades of Green – Current (Full)
• Colours/CMYK
o CMYK
Target Market(s)
Corporates/Associations/Government
Industry/Entity Type
It Company
Logo Text
Shades of Green Concepts
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.