International Dance Party Promoter Needs Brand Logo Design

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This customer received 61 logo designs from 20 designers. They chose this logo design from Dar riu as the winning design.
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The design needs to be strong, memorable and fun, without being child-like. My initial thought was "GLITTERATI" spelled backwards then inverted. I still like the idea a bit but definitely not married to it. Glitterati is all about things working that aren't expected to work, such as contrasting themes....dissonance....contradiction (words that come to mind).... The design should translate well onto merchandise (i.e...tshirts, sunglasses, possibly caps, etc). If Mardi Gras, Cirque Du Soleil, Studio 54, and Ibiza somehow had a child, it would be GLITTERATI. EDM. ELECTRONICA. DEEP HOUSE. MIAMI FUN. EDGY!!!
Updates
Project Deadline Extended
Added Thursday, April 18, 2013
Project Deadline Extended
Added Thursday, April 25, 2013
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Added Thursday, May 02, 2013
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Added Friday, May 10, 2013
Project Deadline Extended
Added Friday, May 17, 2013
Project Deadline Extended
Reason: project is still on. been terribly busy .
Added Friday, May 24, 2013
Project Deadline Extended
Added Tuesday, June 04, 2013
Project Deadline Extended
Added Monday, June 17, 2013
Project Deadline Extended
Added Tuesday, July 09, 2013
Project Deadline Extended
Added Wednesday, July 17, 2013
Target Market(s)
Our target market includes individuals ages 19- 35, avid party goers, trendy pop culture enthusiasts, culture seekers, free thinkers and artists.
Industry/Entity Type
House
Logo Text
GLITTERATI
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I loaded 5 photos. The symbol in 2 of the photos stands for "Unity in Diversity," democracy, and asks the question, " why fight over petty things when we have a common destiny? I am TOTALLY unmarried to this being included, but it's definitely been on my mind as a possibility. I'd say try incorporating it first before designing without.
The other photos are 3 logos that this logo needs to compete with. Initially, I didn't want to sway anyone's creativity, but I think It's important to know the VOICE the logo needs to have.
Should not have
- dont include actual persons in the design.