Global Brand HTC One - Billboard Design
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This customer received 87 billboard designs from 45 designers. They chose this billboard design from MiHDesign as the winning design.
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Billboard Design Brief
HTC invite all designers and creative minds to take inspiration from the 3 ground breaking innovations of the new HTC One (http://www.htc.com/uk/smartphones/htc-one/) to create something unique: a piece of Billboard art that will potentially feature on a street corner in one of 8 UK city locations. DesignCrowd have collaborated with HTC & Talenthouse to deliver a first place prize of £1,000.
The new HTC One - what will you bring to life?
About HTC - http://www.htc.com/uk/
Founded in 1997, HTC built its reputation as the behind-the-scenes designer and manufacturer of many of the most popular OEM-branded mobile devices on the market. Since 2006, HTC have introduced many critically acclaimed mobile devices under their own brand, and their portfolio includes smartphones and tablets powered by the Android and Windows Phone operating systems.HTC are dedicated to creating a customized user experience and believe that each mobile device needs to fit its owner- HTC customers guide everything they do at HTC, and it’s this commitment that defines the company.
The Challenge:
HTC is challenging artists and designers to create Billboard artwork interpreting the innovative features of the new HTC One (HTC Zoe™, HTC Boomsound™ and HTC Blinkfeed™) for the chance to win first place of £1000.
The Billboards
The judges are looking for interesting and memorable pieces of artwork that push the boundaries of what is possible when it comes to static media. Participants must visually incorporate one or all of the dynamic features of the new HTC One into a static environment using one of HTC's selected cities as the background to their creation.
For more on Billboard locations and specifications: http://blog.talenthouse.com/wp-content/uploads/2013/03/HTC-Outdoor-Specifications.pdf
Please submit original static artwork which best interprets the new innovative features of the HTC One.
There are two essential 'must haves' for your creative submission:
• Select one or more of the features (HTC Zoe™, HTC Boomsound™ and HTC Blinkfeed™) and bring to life
• Incorporate one of these cities as the back drop: London, Birmingham, Leeds, Liverpool, Glasgow, Manchester, Newcastle or Dublin
This DesignCrowd opportunity is open to all designers. DesignCrowd has a first place of £1000
Features of the HTC One:
HTC Zoe™: - Your photo gallery brought to life
Capturing a moment takes more than one image. That’s why the new HTC One includes the HTC Ultra Pixel camera. Press the shutter and the HTC One automatically captures up to 20 photos and a 3 second video - a picture that’s alive so your entire photo album becomes a living, breathing gallery.
HTC Blinkfeed™: - Your live home screen
With HTC Blinkfeed™, simply pick the social networks, news and feeds you want to stay updated on and they’ll all stream live to your home screen. The pulse of your world is in the palm of your hand (and your homescreen becomes a single live stream of social updates, entertainment, lifestyle updates, photos and news).
HTC BoomSound™: - Dual Frontal Stereo Speakers
The new HTC One offers the best audio experience of any mobile phone available today. HTC BoomSound™ introduces for the first time on a phone, front-facing stereo speakers with a dedicated amplifier and an amazing full HD display that immerses people in music, videos, games and the YouTube™ clips they love.
HOW TO ENTER:
• Submit your design to the DesignCrowd contest
Updates
Hi Designers,
Added Thursday, April 11, 2013
Industry/Entity Type
Environment
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- You must design a billboard for one of the following 8 locations across the UK. For locations and specifications please follow this link http://blog.talenthouse.com/wp-content/uploads/2013/03/HTC-Outdoor-Specifications.pdf
Guidelines for participants
• Include an explanation of your work in the summary box
• DesignCrowd Contest closes Sunday 14th of April on DesignCrowd.
• Artwork must be submitted as a JPG or PNG 5MB Max
• Please retain a high res version of your submission (CMYK, Adobe Photoshop PSD, or .eps - image resolution at 600dpi)
• Designs must be original (meaning not using third party pre-existing copyright materials)
• Inappropriate, harmful or submissions that do not fit the brief will be removed
• No purchase is necessary to enter
• One winner will be selected on the DesignCrowd contest from anywhere.